Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community 
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event 
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales 
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
How to Boost Your Digital Strategy in 2021 
2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
admin@francoNovember 23, 2020
5-Step Guide for Updating Your 2021 Brand Messaging 
For organizations around the globe, 2020 was a year ripe with lessons learned and quick…
Lexi TrimpeOctober 23, 2020
3 Digital Marketing Strategies Retailers Need to Know 
The quickly approaching holiday shopping season will likely look vastly different this year than in…
admin@francoAugust 10, 2020
3 Reasons Why You Need an Integrated Communications Program 
The goal of this post is to convince you that adopting an integrated approach to…
Nikki LittleAugust 6, 2020
A Comprehensive Guide to Planning and Promoting Successful Webinars 
Following the overwhelming postponement of nearly every in-person event around the globe, webinars and virtual…
Lexi TrimpeAugust 4, 2020
Listen and Reflect: Determining What’s Working (and What’s Not) While Moving Toward Business Recovery 
No one could've predicted the challenges we would face amid COVID-19. And now, with some…
Tina KozakJune 24, 2020
Digital Marketing With Soul: Brands Taking a Humanistic Approach to Marketing (and What You Can Learn From Them) 
Anyone who is familiar with the digital marketing world knows “be human” and “be authentic”…
admin@francoMay 15, 2020
