A Comprehensive Guide to Building an Influencer Marketing Program 
In the ever-evolving world of social media, communicators and marketing professionals have the advantage of…
Lexi TrimpeJuly 20, 2021
How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
3 Owned Media Best Practices for 2021 
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
How to Execute a Successful Virtual Product Launch 
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
Owned Media Strategy: What it is and Why it Matters 
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community 
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event 
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales 
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
How to Boost Your Digital Strategy in 2021 
2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
admin@francoNovember 23, 2020
5-Step Guide for Updating Your 2021 Brand Messaging 
For organizations around the globe, 2020 was a year ripe with lessons learned and quick…
Lexi TrimpeOctober 23, 2020
