B2B Energy E-Newsletter Refresh Leads to Increased Audience Engagement ![]()
Since October 2020, our agency has supported longtime client ITC Holdings Corp.’s quarterly marketing e-newsletter,…
Catherine PaceApril 28, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event ![]()
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
Successfully Turning an Automotive Materials Conference From In-Person to Virtual ![]()
>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…
Nikki LittleJuly 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Using Video to Virtually Connect a Community ![Milford DDA video]()
>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…
admin@francoOctober 7, 2020
Launching a New Product For Detroit Grooming Co. During a Global Pandemic ![]()
>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…
admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit ![buddy's pizza]()
The Franco team created and deployed an integrated communications program, combining earned, owned, paid and…
admin@francoApril 3, 2020
Representing National Brands in the Detroit Region ![Exterior from Canada]()
Franco has been thriving in Detroit for more than 50 years. Our regional expertise has…
Nikki LittleNovember 28, 2018
