Masterminding a Virtual Workshop Event for Automotive Audiences 
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech 
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition 
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic 
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Lessons Learned: Digital Crisis Communications 
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Creating Content to Support Dealerships During COVID-19 Disruptions 
>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…
admin@francoJuly 14, 2020
Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s Radiothon 
For more than a decade, Franco has partnered with The Salvation Army for the annual…
Nikki LittleMarch 27, 2019
Hospice of Michigan Grand Rapids Fundraiser 
Franco worked with Hospice of Michigan, which has a large presence in Grand Rapids, to…
Nikki LittleNovember 28, 2018
Franco Leads Salvation Army PR Campaign for Red Kettle Season 
Franco is the long-time public relations agency of record for The Salvation Army Eastern Michigan…
Nikki LittleNovember 28, 2018
Franco Supports Fundraising Effort for Hospice of Michigan 
Franco has proudly served Arbor Hospice since 2008, enhancing visibility for the nonprofit’s palliative and…
Nikki LittleNovember 28, 2018
