“Digital Marketing Maven”

As an integrated communications manager – digital, Lexi Trimpe develops and manages data-driven, digital programming that “moves the needle” for her clients in tangible ways. Lexi works with a variety of Franco’s B2B, automotive and e-commerce clients, with vast experience spanning from social media strategy and email marketing to content creation for engineering and automotive retail audiences.

Before joining Franco in 2018, Lexi worked as web editor for Hour Detroit, with bylines appearing in DBusiness, Model D Media, Eater Detroit, Thrillist, Roads & Kingdoms and more.

A writer at heart, Lexi is always searching for the best way to tell a story — even in 280 characters or less. As a self-professed “professional nerd,” Lexi playfully attributes her lifelong love of the Internet to her parents buying her a Gateway computer in elementary school. With an early knack for HTML and a forever passion for hearing and telling stories, her digital marketing career is more than two decades in the making.

Outside of Franco, Lexi skates on multiple teams for Detroit Roller Derby and supports the 501c3 nonprofit as a sponsorship committee co-chair. She’s also part of the Direct Marketing Association of Detroit board. When not behind her laptop or on roller skates, you can find Lexi in her garden or crafting her own teas alongside her husband, Rob, and their four-legged kids, Rocko and Gooby.

Lexi holds a Bachelor of the Arts in journalism from Wayne State University.