A Comprehensive Guide to Building an Influencer Marketing Program ![influencer marketing]()
In the ever-evolving world of social media, communicators and marketing professionals have the advantage of…
Lexi TrimpeJuly 20, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness ![]()
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
How to Navigate the Moving Communications Strategies of Mobility ![]()
Remember the phrase “press” conferences? The word “press” was used because most of the reporters…
Ed GarstenApril 26, 2021
How to Amplify Earned Media Through Your Digital Channels ![]()
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? ![]()
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
International Women’s Day: 18 Strong, Incredible Women and Why They Inspire Us ![]()
Female empowerment is something we’re deeply passionate about. We are proud to be a female-led…
admin@francoMarch 8, 2021
3 Owned Media Best Practices for 2021 ![]()
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
How to Execute a Successful Virtual Product Launch ![How to Execute a Successful Virtual Product Launch]()
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
