Media Relations 101: How to Create Mutually Beneficial Media Relationships 
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
What You Don’t Learn in School: Interning During a Global Crisis 
No matter what situation you’re in right now, some aspect of your work life has…
admin@francoAugust 26, 2020
4 Steps to Launch a Successful Employee Advocacy Program on Social Media 
In the world of social media, questions like, “How can we increase our reach and…
Catherine PaceAugust 17, 2020
3 Digital Marketing Strategies Retailers Need to Know 
The quickly approaching holiday shopping season will likely look vastly different this year than in…
admin@francoAugust 10, 2020
3 Reasons Why You Need an Integrated Communications Program 
The goal of this post is to convince you that adopting an integrated approach to…
Nikki LittleAugust 6, 2020
A Comprehensive Guide to Planning and Promoting Successful Webinars 
Following the overwhelming postponement of nearly every in-person event around the globe, webinars and virtual…
Lexi TrimpeAugust 4, 2020
The Ultimate Media Pitching Guide 
Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
Ed GarstenAugust 3, 2020
Franco Core Value Feature: Empathy 
Organizational culture has never been more important than it is now – with various business…
admin@francoAugust 1, 2020
COVID-19 Reflection: Are You Prepared for the Next Crisis? 
The COVID-19 pandemic has proven the only thing that’s certain is changes and challenges will…
admin@francoJuly 6, 2020
Committing to Video: Maximizing the Future of Digital Communications 
As businesses across the country are fully or partially re-opening, some employees are returning to…
admin@francoJune 25, 2020
