Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community 
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event 
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales 
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
Why Integrated Communications is the Future of PR 
Optimized. Aligned. Synchronized. Effective. Those are the words that come to mind when I think…
Nikki LittleDecember 7, 2020
How to Boost Your Digital Strategy in 2021 
2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
admin@francoNovember 23, 2020
Lessons Learned: Digital Crisis Communications 
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Why Podcasts Should be Part of Your Media Strategy 
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
4 Ways to Integrate Paid & Organic to Elevate Your Social Media Strategy 
We’ve talked about why every company should have an integrated communications program. While it may…
Catherine PaceOctober 14, 2020
Franco Core Value Feature: Persistence 
Work from home has been the norm for several months now, and many teams (including…
admin@francoOctober 1, 2020
Franco Core Value Feature: Forward Motion 
To some people, forward motion might simply mean the act of moving forward, or advancing…
Samantha MeyerSeptember 22, 2020
