O’Dwyer’s Ranks Franco #1 in Michigan in 7 Industries 
The strategic diversification of industry work has led us to an exciting new milestone for…
Catherine PaceApril 20, 2022
3 Ways Artificial Intelligence is Changing the Game for Digital Marketing 
The power of AI has boosted productivity across all industries and has improved the average…
Catherine PaceFebruary 17, 2022
The Future of Marketing is Swinging Back to the Basics 
If you’ve ever passed on a neat marketing idea that was fun and relatively simple…
Catherine PaceOctober 21, 2021
Successfully Turning an Automotive Materials Conference From In-Person to Virtual 
>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…
Nikki LittleJuly 1, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? 
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
3 Owned Media Best Practices for 2021 
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences 
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech 
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition 
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Owned Media Strategy: What it is and Why it Matters 
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
