Successfully Turning an Automotive Materials Conference From In-Person to Virtual ![]()
>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…
Nikki LittleJuly 1, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? ![]()
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
3 Owned Media Best Practices for 2021 ![]()
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition ![]()
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Owned Media Strategy: What it is and Why it Matters ![]()
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
4 Tips to Turn an In-Person Event into a Successful Virtual Event ![]()
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Ways to Integrate Paid & Organic to Elevate Your Social Media Strategy ![]()
We’ve talked about why every company should have an integrated communications program. While it may…
Catherine PaceOctober 14, 2020
