The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever 
See how brands can learn from Poppi's lawsuit and why clear, honest communication is critical…
admin@francoAugust 11, 2025
Automate 2025: Elevating Visibility for the Association for Advancing Automation’s Flagship Event 
Franco’s PR for Automate 2025: 113 media hits, 143M reached, and record visibility for A3’s…
admin@francoAugust 8, 2025
Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative 
The American Eagle advertising campaign with Sydney Sweeney is a lesson for other companies on…
admin@francoAugust 4, 2025
7 Tips for Recent PR Grads 
Explore seven tips for recent PR grads looking for opportunities to grow professionally and navigate…
admin@francoAugust 1, 2025
Brand Influence Has Changed: What Brands Must Do to Stay Credible 
Brand influence is no longer a communications function alone. Brand influence now reflects the entire…
admin@francoJuly 23, 2025
Why Cutting PR During a Downturn is a Mistake 
Key Points: Maintaining PR efforts during economic downturns preserves visibility, builds credibility and can be…
admin@francoJuly 18, 2025
The Summer Slowdown Strategy: Making Headlines When News Cycles Quiet Down 
Explore these media relations strategies to secure coverage and make headlines when new cycles quiet…
admin@francoJuly 10, 2025
Meet the Media: Jackie Charniga, Automotive Reporter at the Detroit Free Press 
Jackie Charniga is an automotive reporter for the Detroit Free Press who covers general auto…
admin@francoJuly 8, 2025
Meet the Media: Luke Ramseth, Automotive Reporter at The Detroit News 
Luke Ramseth is an autos reporter focused on Stellantis at The Detroit News who also…
admin@francoJune 27, 2025
Key Data & Tips for Vehicle Tech PR Success at CES 2026 
The countdown to CES 2026 for mobility suppliers has begun. Explore our top tips for…
admin@francoJune 19, 2025
