How to Create a Stellar Virtual PR Internship Program 
With 56 years under our belt, we’ve hosted hundreds of student interns over the years.…
admin@francoFebruary 19, 2021
Owned Media Strategy: What it is and Why it Matters 
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
New Year Brings New Executive Leadership Roles at Franco 
In my 35 years at Franco, I’ve experienced a lot of growth and changes with…
admin@francoJanuary 26, 2021
Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community 
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event 
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales 
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
Why Integrated Communications is the Future of PR 
Optimized. Aligned. Synchronized. Effective. Those are the words that come to mind when I think…
Nikki LittleDecember 7, 2020
Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press 
I am an automotive reporter at the Detroit Free Press. I’m part of the Free…
JaclynBDecember 7, 2020
How to Boost Your Digital Strategy in 2021 
2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
admin@francoNovember 23, 2020
Why Podcasts Should be Part of Your Media Strategy 
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
