Integrated Event Marketing Drives Success at NADA Show 2024 ![]()
For the automotive retail industry, NADA Show is the premier annual event that brings together…
admin@francoSeptember 9, 2024
How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling Success ![]()
See the integrated communications strategy that increased awareness and drove ticket sales for three Hospice…
admin@francoJune 26, 2023
Influencer & Media Preview Event Supports Successful Detroit Boutique Grand Opening ![]()
See how this preview event with social influencers and local media supported The Salvation Army's…
Catherine PaceMay 11, 2023
Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermind ![nada-show]()
Client automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…
Lexi TrimpeJune 24, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications ![cloud-cannabis-integrated-communications-program]()
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event ![]()
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
A Creative Take on Nonprofit Storytelling for World AIDS Day ![]()
An important element of nonprofit storytelling is a creative media relations strategy – finding that…
Lexi TrimpeFebruary 28, 2022
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Using Video to Virtually Connect a Community ![Milford DDA video]()
>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…
admin@francoOctober 7, 2020
Creating Content to Support Dealerships During COVID-19 Disruptions ![]()
>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…
admin@francoJuly 14, 2020
