B2B Energy E-Newsletter Refresh Leads to Increased Audience Engagement ![]()
Since October 2020, our agency has supported longtime client ITC Holdings Corp.’s quarterly marketing e-newsletter,…
Catherine PaceApril 28, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event ![]()
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
A Creative Take on Nonprofit Storytelling for World AIDS Day ![]()
An important element of nonprofit storytelling is a creative media relations strategy – finding that…
Lexi TrimpeFebruary 28, 2022
Strategic Media Relations Supports Clarience Technologies’ Transformation From Trucking Leader to Tech Company ![clarience-technologies]()
>>CHALLENGE In May 2020, leaders from Truck-Lite forged a new company, Clarience Technologies, comprised of…
Nikki LittleJanuary 21, 2022
Tech, Auto & National Media Relations For Sense Photonics LiDAR Platform Launch ![]()
Sense Photonics (now Ouster Automotive), a leading global shutter flash LiDAR manufacturer that wanted to…
Nikki LittleOctober 18, 2021
Building Relationships in a Virtual World for an Automotive Consulting Firm ![kugler-maag-2]()
When the COVID-19 pandemic hit, Kugler Maag Cie, an international automotive consulting and training firm,…
Nikki LittleSeptember 28, 2021
Tech PR: National Media Relations to Promote Coronavirus Innovations ![]()
The global coronavirus pandemic changed many ways we approach problems and develop solutions. Emerging technology…
Lexi TrimpeSeptember 1, 2021
Successfully Turning an Automotive Materials Conference From In-Person to Virtual ![]()
>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…
Nikki LittleJuly 1, 2021
Media Coverage Drives Tangible Results for Nonprofits ![]()
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
