Tech PR: National Media Relations to Promote Coronavirus Innovations 
The global coronavirus pandemic changed many ways we approach problems and develop solutions. Emerging technology…
Lexi TrimpeSeptember 1, 2021
Successfully Turning an Automotive Materials Conference From In-Person to Virtual ![]()
>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…
Nikki LittleJuly 1, 2021
Media Coverage Drives Tangible Results for Nonprofits ![]()
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition ![]()
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Lessons Learned: Digital Crisis Communications ![]()
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Using Video to Virtually Connect a Community ![Milford DDA video]()
>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…
admin@francoOctober 7, 2020
Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis ![buddy's pizza]()
>>CHALLENGE At the beginning of the COVID-19 global pandemic in mid-March 2020, Buddy’s went into…
admin@francoJuly 14, 2020
