Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition ![]()
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Lessons Learned: Digital Crisis Communications ![]()
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Using Video to Virtually Connect a Community ![Milford DDA video]()
>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…
admin@francoOctober 7, 2020
Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis ![buddy's pizza]()
>>CHALLENGE At the beginning of the COVID-19 global pandemic in mid-March 2020, Buddy’s went into…
admin@francoJuly 14, 2020
Launching a New Product For Detroit Grooming Co. During a Global Pandemic ![]()
>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…
admin@francoJuly 14, 2020
Creating Content to Support Dealerships During COVID-19 Disruptions ![]()
>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…
admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit ![buddy's pizza]()
The Franco team created and deployed an integrated communications program, combining earned, owned, paid and…
admin@francoApril 3, 2020
Buddy’s Pizza “out of the box” announcement launches Detroit-style pizza in West Michigan ![buddy's pizza]()
Franco has a long history of working with iconic Detroit brands. One of the most…
Nikki LittleMay 29, 2019
