- Related WorkCapabilitiesConsumerIndustriesPublic Relations Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza>>CHALLENGE Buddy’s Pizza, the creator of the Original Detroit-Style Pizza and founder of National Detroit-Style…Nikki LittleAugust 23, 2022
- Related WorkCreativeMarketingMobilityPublic RelationsSocial MediaTechnologyUncategorized Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermindClient automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…Lexi TrimpeJune 24, 2022
- Related WorkCapabilitiesConsumerIndustriesPublic RelationsSocial Media Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…Nikki LittleMay 13, 2022
- Related WorkCapabilitiesConsumerIndustriesPublic Relations Media Relations & Community Partnerships Lead to Big Success For Buddy’s Pizza Dual Grand OpeningsFranco worked to build buzz surrounding two Buddy's Pizza grand openings in the first half…Lexi TrimpeApril 28, 2022
- Related WorkCapabilitiesHealthcareIndustriesPublic RelationsSocial Media A Creative Take on Nonprofit Storytelling for World AIDS DayAn important element of nonprofit storytelling is a creative media relations strategy – finding that…Lexi TrimpeFebruary 28, 2022
- Related WorkMobilityPublic RelationsTechnology Strategic Media Relations Supports Clarience Technologies’ Transformation From Trucking Leader to Tech Company>>CHALLENGE In May 2020, leaders from Truck-Lite forged a new company, Clarience Technologies, comprised of…Nikki LittleJanuary 21, 2022
- Related WorkCapabilitiesIndustriesMobilityPublic RelationsTechnology Tech, Auto & National Media Relations For Sense Photonics LiDAR Platform LaunchSense Photonics (now Ouster Automotive), a leading global shutter flash LiDAR manufacturer that wanted to…Nikki LittleOctober 18, 2021
Public RelationsTechnologyTechnology Tech PR: National Media Relations to Promote Coronavirus InnovationsThe global coronavirus pandemic changed many ways we approach problems and develop solutions. Emerging technology…Lexi TrimpeSeptember 1, 2021
- Related WorkHealthcareHealthcareNonprofitNonprofitPublic Relations Media Coverage Drives Tangible Results for NonprofitsWhile we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…Catherine PaceMay 25, 2021
- Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…[email protected]February 24, 2021
- Related WorkNonprofitNonprofitPublic Relations Media Relations Increases Awareness of Nonprofit Business Acquisition>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…[email protected]February 9, 2021
- Related WorkConsumerConsumerPublic Relations Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis>>CHALLENGE At the beginning of the COVID-19 global pandemic in mid-March 2020, Buddy’s went into…[email protected]July 14, 2020
- Related WorkMarketingMobility An Integrated Approach to Automotive Industry Event Planning>>CHALLENGE The American Iron and Steel Institute Automotive Program, which serves as the voice of…Rachel BurnardAugust 25, 2022
- Related WorkCreativeMarketingMobilityPublic RelationsSocial MediaTechnologyUncategorized Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermindClient automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…Lexi TrimpeJune 24, 2022
- Related WorkMarketingProfessional Services B2B Energy E-Newsletter Refresh Leads to Increased Audience EngagementSince October 2020, our agency has supported longtime client ITC Holdings Corp.’s quarterly marketing e-newsletter,…Catherine PaceApril 28, 2022
- Related WorkCapabilitiesIndustriesMarketingNonprofitSocial Media Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…Catherine PaceApril 1, 2022
- Related WorkCreativeMarketingMobilityMobility Successfully Turning an Automotive Materials Conference From In-Person to Virtual>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…Nikki LittleJuly 1, 2021
- Related WorkAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityProfessional ServicesProfessional ServicesTechnologyTechnology Masterminding a Virtual Workshop Event for Automotive Audiences>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…Lexi TrimpeFebruary 25, 2021
- Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…[email protected]February 24, 2021
- Related WorkAnalytics & ReportingAnalytics & ReportingMarketingNonprofitNonprofitSocial Media Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…[email protected]February 3, 2021
- Related WorkConsumerConsumerCreativeMarketingSocial Media Using Video to Virtually Connect a Community>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…[email protected]October 7, 2020
- Related WorkAdvertisingConsumerConsumerCreativeMarketing Launching a New Product For Detroit Grooming Co. During a Global Pandemic>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…[email protected]July 14, 2020
- Related WorkCreativeEducationMarketing Integrated Event Management Helps Launch The Andrew J. Young Cornerstone Center for the Complete LifeClient Cornerstone Schools Year 2021 Deliverables Event and Vendor Management Graphic Design Program Management Media…Lexi TrimpeOctober 19, 2022
- Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…[email protected]April 3, 2020
- Related WorkCreativeMarketingMobilityPublic RelationsSocial MediaTechnologyUncategorized Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermindClient automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…Lexi TrimpeJune 24, 2022
- Related WorkCapabilitiesConsumerIndustriesPublic RelationsSocial Media Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…Nikki LittleMay 13, 2022
- Related WorkCapabilitiesIndustriesMarketingNonprofitSocial Media Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…Catherine PaceApril 1, 2022
- Related WorkCapabilitiesHealthcareIndustriesPublic RelationsSocial Media A Creative Take on Nonprofit Storytelling for World AIDS DayAn important element of nonprofit storytelling is a creative media relations strategy – finding that…Lexi TrimpeFebruary 28, 2022
- Related WorkAnalytics & ReportingAnalytics & ReportingMarketingNonprofitNonprofitSocial Media Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…[email protected]February 3, 2021
- Related WorkConsumerConsumerCreativeMarketingSocial Media Using Video to Virtually Connect a Community>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…[email protected]October 7, 2020
- Related WorkMobilityMobilityProfessional ServicesProfessional ServicesPublic RelationsSocial MediaTechnologyTechnology Creating Content to Support Dealerships During COVID-19 Disruptions>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…[email protected]July 14, 2020
- Related WorkConsumerConsumerPublic RelationsSocial Media Buddy’s Pizza “out of the box” announcement launches Detroit-style pizza in West MichiganFranco has a long history of working with iconic Detroit brands. One of the most…Nikki LittleMay 29, 2019
- Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…[email protected]April 3, 2020
- Related WorkAdvertisingNonprofitNonprofitSocial Media Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s RadiothonFor more than a decade, Franco has partnered with The Salvation Army for the annual…Nikki LittleMarch 27, 2019
- Related WorkAdvertisingConsumerConsumerSocial Media #GMRENCENEATS Social Media ContestCBRE, the property management company of the GM Renaissance Center, tasked Franco to develop a…Nikki LittleNovember 29, 2018
- Related WorkConsumerConsumerMarketingPublic RelationsSocial Media Representing National Brands in the Detroit RegionFranco has been thriving in Detroit for more than 50 years. Our regional expertise has…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingMobility Building Relationships in a Virtual World for an Automotive Consulting FirmWhen the COVID-19 pandemic hit, Kugler Maag Cie, an international automotive consulting and training firm,…Nikki LittleSeptember 28, 2021
- Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…[email protected]February 24, 2021
- Related WorkAdvertisingConsumerConsumerCreativeMarketing Launching a New Product For Detroit Grooming Co. During a Global Pandemic>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…[email protected]July 14, 2020
- Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…[email protected]April 3, 2020
- Related WorkAdvertisingNonprofitNonprofitSocial Media Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s RadiothonFor more than a decade, Franco has partnered with The Salvation Army for the annual…Nikki LittleMarch 27, 2019
- Related WorkAdvertisingConsumerConsumerSocial Media #GMRENCENEATS Social Media ContestCBRE, the property management company of the GM Renaissance Center, tasked Franco to develop a…Nikki LittleNovember 29, 2018
- Related WorkAdvertisingHealthcareHealthcareNonprofitNonprofitPublic RelationsSocial Media Hospice of Michigan Grand Rapids FundraiserFranco worked with Hospice of Michigan, which has a large presence in Grand Rapids, to…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingNonprofitNonprofitPublic Relations Franco Leads Salvation Army PR Campaign for Red Kettle SeasonFranco is the long-time public relations agency of record for The Salvation Army Eastern Michigan…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingNonprofitNonprofitSocial Media Google AdWords Created a Pathway to EnrollmentPathways Academy, a Detroit-based high school for pregnant and parenting teens, hired Franco to develop…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingMarketingMobilityMobilityPublic Relations “Steeling” the North American International Auto ShowFor the past several years, car makers have been seeking newer, lighter materials to meet…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingAnalytics & ReportingSocial Media Crowdsourcing Beautiful Photography for the GMRENCENThe GMRENCEN wanted to fill the wall space around the building with beautiful photography. As…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingConsumerConsumerMarketingPublic RelationsSocial Media GMRENCEN Holiday HeadquartersLong-time client the GMRENCEN, through its property management company CBRE, tasked Franco with developing a…Nikki LittleNovember 28, 2018
- Related WorkCreativeMarketingMobilityPublic RelationsSocial MediaTechnologyUncategorized Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermindClient automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…Lexi TrimpeJune 24, 2022
- Related WorkCreativeMarketingMobilityMobility Successfully Turning an Automotive Materials Conference From In-Person to Virtual>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…Nikki LittleJuly 1, 2021
- Related WorkConsumerConsumerCreativeMarketingSocial Media Using Video to Virtually Connect a Community>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…[email protected]October 7, 2020
- Related WorkAdvertisingConsumerConsumerCreativeMarketing Launching a New Product For Detroit Grooming Co. During a Global Pandemic>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…[email protected]July 14, 2020
- Related WorkCreativeEducationMarketing Integrated Event Management Helps Launch The Andrew J. Young Cornerstone Center for the Complete LifeClient Cornerstone Schools Year 2021 Deliverables Event and Vendor Management Graphic Design Program Management Media…Lexi TrimpeOctober 19, 2022
- Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…[email protected]April 3, 2020
- Related WorkConsumerConsumerCreativeMarketingSocial Media Navigating Through GM World Construction ProjectAs the agency of record for the GM Renaissance Center, Franco led communication with tenants…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingAnalytics & ReportingConsumerConsumerCreativeSocial Media Digital Advertising – Rated R for ResultsFollowing a successful Hush Reel social media contest, Emagine Entertainment retained Franco for a six-month…Nikki LittleNovember 28, 2018
- Related WorkConsumerConsumerCreativeMarketing GMRENCEN Health & Safety WeekTaking the lead from General Motor’s Global Safety Day, Franco works with CBRE to make…Nikki LittleNovember 26, 2018
- Related WorkAdvertisingAnalytics & ReportingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Emagine Hush Reel Video ContestEmagine Entertainment, a luxury theatre complex with 17 locations across the Midwest hired Franco to…Nikki LittleNovember 20, 2018
- Related WorkAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityProfessional ServicesProfessional ServicesTechnologyTechnology Masterminding a Virtual Workshop Event for Automotive Audiences>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…Lexi TrimpeFebruary 25, 2021
- Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…[email protected]February 24, 2021
- Related WorkAnalytics & ReportingAnalytics & ReportingMarketingNonprofitNonprofitSocial Media Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…[email protected]February 3, 2021
- Related WorkAdvertisingAnalytics & ReportingSocial Media Crowdsourcing Beautiful Photography for the GMRENCENThe GMRENCEN wanted to fill the wall space around the building with beautiful photography. As…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingAnalytics & ReportingConsumerConsumerCreativeSocial Media Digital Advertising – Rated R for ResultsFollowing a successful Hush Reel social media contest, Emagine Entertainment retained Franco for a six-month…Nikki LittleNovember 28, 2018
- Related WorkAdvertisingAnalytics & ReportingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Emagine Hush Reel Video ContestEmagine Entertainment, a luxury theatre complex with 17 locations across the Midwest hired Franco to…Nikki LittleNovember 20, 2018
- Related WorkCrisis ManagementProfessional ServicesProfessional Services Lessons Learned: Digital Crisis CommunicationsCHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…[email protected]November 16, 2020