Celebrating Franco’s 60th Year with an Integrated Communications Campaign - Related WorkCreativeMarketingProfessional ServicesPublic RelationsSocial Media Celebrating Franco’s 60th Year with an Integrated Communications CampaignSee how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…Lexi TrimpeJanuary 30, 2025
Integrated Event Marketing Drives Success at NADA Show 2024 CreativeMarketingMobilityPublic RelationsSocial MediaTechnology Integrated Event Marketing Drives Success at NADA Show 2024For the automotive retail industry, NADA Show is the premier annual event that brings together…admin@francoSeptember 9, 2024
Tradition + Innovation: Bringing New Ideas to Nonprofit Fundraising NonprofitPublic Relations Tradition + Innovation: Bringing New Ideas to Nonprofit FundraisingExplore Franco's approach to making The Salvation Army of Metro Detroit's 2023 Red Kettle Christmas…admin@francoJuly 31, 2024
The Salvation Army’s 37th Annual Bed & Bread Club Radiothon MarketingNonprofitPublic Relations The Salvation Army’s 37th Annual Bed & Bread Club RadiothonSee how Franco helped The Salvation Army of Metro Detroit enhance the efficiency and impact…admin@francoJuly 29, 2024
“On the Clock” with Media Relations for the 2024 NFL Draft Public Relations “On the Clock” with Media Relations for the 2024 NFL DraftFranco tackled media relations for client STAHLS' as its heat-press technology played a critical role…admin@francoMay 29, 2024
Impacting Nonprofit Fundraising Campaigns Through Earned Media NonprofitPublic Relations Impacting Nonprofit Fundraising Campaigns Through Earned MediaNever underestimate the power of earned media and the impact that one media placement can…Andrea KenskiNovember 29, 2023
Earned Media & Influencer Relations Support Record-Breaking Friendship Circle Walk Fundraiser - Related WorkMarketingNonprofitPublic Relations Earned Media & Influencer Relations Support Record-Breaking Friendship Circle Walk FundraiserSee how Franco helped Friendship Circle generate awareness and participation through influencer and media relations…admin@francoOctober 25, 2023
A Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s Pizza - Related WorkConsumerConsumerPublic Relations A Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s PizzaExplore Franco's integrated approach to supporting Buddy's Pizza reimagine Detroit-Style Pizza Day in 2023.Catherine PaceSeptember 28, 2023
Leveraging Media Relationships to Support Automate Show 2023 - Related WorkIndustriesPublic RelationsTechnology Leveraging Media Relationships to Support Automate Show 2023The Association for Advancing Automation (A3) turned to Franco to generate awareness and boost registration…admin@francoJuly 17, 2023
How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling Success - Related WorkAdvertisingNonprofitPublic RelationsSocial Media How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling SuccessSee the integrated communications strategy that increased awareness and drove ticket sales for three Hospice…admin@francoJune 26, 2023
Nonprofit Fundraising Event Reaches New Levels of Success in its 10th Year - Related WorkAdvertisingIndustriesNonprofitPublic Relations Nonprofit Fundraising Event Reaches New Levels of Success in its 10th YearLearn how Franco supported a successful nonprofit fundraising event for client The Salvation Army Great…Catherine PaceFebruary 15, 2023
Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza - Related WorkCapabilitiesConsumerIndustriesPublic Relations Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza>>CHALLENGE Buddy’s Pizza, the creator of the Original Detroit-Style Pizza and founder of National Detroit-Style…Nikki LittleAugust 23, 2022
Celebrating Franco’s 60th Year with an Integrated Communications Campaign - Related WorkCreativeMarketingProfessional ServicesPublic RelationsSocial Media Celebrating Franco’s 60th Year with an Integrated Communications CampaignSee how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…Lexi TrimpeJanuary 30, 2025
Integrated Event Marketing Drives Success at NADA Show 2024 CreativeMarketingMobilityPublic RelationsSocial MediaTechnology Integrated Event Marketing Drives Success at NADA Show 2024For the automotive retail industry, NADA Show is the premier annual event that brings together…admin@francoSeptember 9, 2024
The Salvation Army’s 37th Annual Bed & Bread Club Radiothon MarketingNonprofitPublic Relations The Salvation Army’s 37th Annual Bed & Bread Club RadiothonSee how Franco helped The Salvation Army of Metro Detroit enhance the efficiency and impact…admin@francoJuly 29, 2024
Earned Media & Influencer Relations Support Record-Breaking Friendship Circle Walk Fundraiser - Related WorkMarketingNonprofitPublic Relations Earned Media & Influencer Relations Support Record-Breaking Friendship Circle Walk FundraiserSee how Franco helped Friendship Circle generate awareness and participation through influencer and media relations…admin@francoOctober 25, 2023
Interior Design Strategy E-Newsletter Segmentation Leads to Increased Open Rates - Related WorkConsumerMarketingProfessional Services Interior Design Strategy E-Newsletter Segmentation Leads to Increased Open RatesExplore how Franco transformed client Concetti's email marketing segmentation to increase open rates and boost…Kaiti HornAugust 28, 2023
Influencer & Media Preview Event Supports Successful Detroit Boutique Grand Opening - Related WorkConsumerMarketingNonprofitSocial Media Influencer & Media Preview Event Supports Successful Detroit Boutique Grand OpeningSee how this preview event with social influencers and local media supported The Salvation Army's…Catherine PaceMay 11, 2023
Utica Community Schools TikTok Ad Campaign for Recruitment - Related WorkAdvertisingCreativeEducationMarketingSocial Media Utica Community Schools TikTok Ad Campaign for RecruitmentClient Utica Community Schools Year Fall 2022 Deliverables TikTok Ad campaign for recruitment Situation &…Ashley DupuyMancusoJanuary 24, 2023
Integrated Event Management Helps Launch The Andrew J. Young Cornerstone Center for the Complete Life - Related WorkCreativeEducationMarketing Integrated Event Management Helps Launch The Andrew J. Young Cornerstone Center for the Complete LifeClient Cornerstone Schools Year 2021 Deliverables Event and Vendor Management Graphic Design Program Management Media…Lexi TrimpeOctober 19, 2022
An Integrated Approach to Automotive Industry Event Planning - Related WorkMarketingMobility An Integrated Approach to Automotive Industry Event Planning>>CHALLENGE The American Iron and Steel Institute Automotive Program, which serves as the voice of…Rachel BurnardAugust 25, 2022
Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermind - Related WorkCreativeMarketingMobilityPublic RelationsSocial MediaTechnologyUncategorized Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermindClient automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…Lexi TrimpeJune 24, 2022
B2B Energy E-Newsletter Refresh Leads to Increased Audience Engagement - Related WorkMarketingProfessional Services B2B Energy E-Newsletter Refresh Leads to Increased Audience EngagementSince October 2020, our agency has supported longtime client ITC Holdings Corp.’s quarterly marketing e-newsletter,…Catherine PaceApril 28, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event - Related WorkCapabilitiesIndustriesMarketingNonprofitSocial Media Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…Catherine PaceApril 1, 2022
Celebrating Franco’s 60th Year with an Integrated Communications Campaign - Related WorkCreativeMarketingProfessional ServicesPublic RelationsSocial Media Celebrating Franco’s 60th Year with an Integrated Communications CampaignSee how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…Lexi TrimpeJanuary 30, 2025
Launching TikTok for The Salvation Army Southeastern Michigan Thrift Stores NonprofitSocial Media Launching TikTok for The Salvation Army Southeastern Michigan Thrift StoresExplore how Franco launched TikTok for The Salvation Army Southeastern Michigan Thrift Stores to boost…admin@francoJanuary 3, 2025
Integrated Event Marketing Drives Success at NADA Show 2024 CreativeMarketingMobilityPublic RelationsSocial MediaTechnology Integrated Event Marketing Drives Success at NADA Show 2024For the automotive retail industry, NADA Show is the premier annual event that brings together…admin@francoSeptember 9, 2024
How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling Success - Related WorkAdvertisingNonprofitPublic RelationsSocial Media How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling SuccessSee the integrated communications strategy that increased awareness and drove ticket sales for three Hospice…admin@francoJune 26, 2023
Influencer & Media Preview Event Supports Successful Detroit Boutique Grand Opening - Related WorkConsumerMarketingNonprofitSocial Media Influencer & Media Preview Event Supports Successful Detroit Boutique Grand OpeningSee how this preview event with social influencers and local media supported The Salvation Army's…Catherine PaceMay 11, 2023
Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermind - Related WorkCreativeMarketingMobilityPublic RelationsSocial MediaTechnologyUncategorized Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermindClient automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…Lexi TrimpeJune 24, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications - Related WorkCapabilitiesConsumerIndustriesPublic RelationsSocial Media Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event - Related WorkCapabilitiesIndustriesMarketingNonprofitSocial Media Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…Catherine PaceApril 1, 2022
A Creative Take on Nonprofit Storytelling for World AIDS Day - Related WorkCapabilitiesHealthcareIndustriesPublic RelationsSocial Media A Creative Take on Nonprofit Storytelling for World AIDS DayAn important element of nonprofit storytelling is a creative media relations strategy – finding that…Lexi TrimpeFebruary 28, 2022
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic - Related WorkAnalytics & ReportingAnalytics & ReportingMarketingNonprofitNonprofitSocial Media Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…admin@francoFebruary 3, 2021
Using Video to Virtually Connect a Community - Related WorkConsumerConsumerCreativeMarketingSocial Media Using Video to Virtually Connect a Community>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…admin@francoOctober 7, 2020
Creating Content to Support Dealerships During COVID-19 Disruptions - Related WorkMobilityMobilityProfessional ServicesProfessional ServicesPublic RelationsSocial MediaTechnologyTechnology Creating Content to Support Dealerships During COVID-19 Disruptions>>CHALLENGE automotiveMastermind wanted to take swift action to support the automotive retail industry amidst the…admin@francoJuly 14, 2020
How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling Success - Related WorkAdvertisingNonprofitPublic RelationsSocial Media How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling SuccessSee the integrated communications strategy that increased awareness and drove ticket sales for three Hospice…admin@francoJune 26, 2023
Nonprofit Fundraising Event Reaches New Levels of Success in its 10th Year - Related WorkAdvertisingIndustriesNonprofitPublic Relations Nonprofit Fundraising Event Reaches New Levels of Success in its 10th YearLearn how Franco supported a successful nonprofit fundraising event for client The Salvation Army Great…Catherine PaceFebruary 15, 2023
Building Relationships in a Virtual World for an Automotive Consulting Firm - Related WorkAdvertisingMobility Building Relationships in a Virtual World for an Automotive Consulting FirmWhen the COVID-19 pandemic hit, Kugler Maag Cie, an international automotive consulting and training firm,…Nikki LittleSeptember 28, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech - Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…admin@francoFebruary 24, 2021
Launching a New Product For Detroit Grooming Co. During a Global Pandemic - Related WorkAdvertisingConsumerConsumerCreativeMarketing Launching a New Product For Detroit Grooming Co. During a Global Pandemic>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit - Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…admin@francoApril 3, 2020
Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s Radiothon - Related WorkAdvertisingNonprofitNonprofitSocial Media Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s RadiothonFor more than a decade, Franco has partnered with The Salvation Army for the annual…Nikki LittleMarch 27, 2019
#GMRENCENEATS Social Media Contest - Related WorkAdvertisingConsumerConsumerSocial Media #GMRENCENEATS Social Media ContestCBRE, the property management company of the GM Renaissance Center, tasked Franco to develop a…Nikki LittleNovember 29, 2018
Hospice of Michigan Grand Rapids Fundraiser - Related WorkAdvertisingHealthcareHealthcareNonprofitNonprofitPublic RelationsSocial Media Hospice of Michigan Grand Rapids FundraiserFranco worked with Hospice of Michigan, which has a large presence in Grand Rapids, to…Nikki LittleNovember 28, 2018
Franco Leads Salvation Army PR Campaign for Red Kettle Season - Related WorkAdvertisingNonprofitNonprofitPublic Relations Franco Leads Salvation Army PR Campaign for Red Kettle SeasonFranco is the long-time public relations agency of record for The Salvation Army Eastern Michigan…Nikki LittleNovember 28, 2018
Google AdWords Created a Pathway to Enrollment - Related WorkAdvertisingNonprofitNonprofitSocial Media Google AdWords Created a Pathway to EnrollmentPathways Academy, a Detroit-based high school for pregnant and parenting teens, hired Franco to develop…Nikki LittleNovember 28, 2018
“Steeling” the North American International Auto Show - Related WorkAdvertisingMarketingMobilityMobilityPublic Relations “Steeling” the North American International Auto ShowFor the past several years, car makers have been seeking newer, lighter materials to meet…Nikki LittleNovember 28, 2018
Celebrating Franco’s 60th Year with an Integrated Communications Campaign - Related WorkCreativeMarketingProfessional ServicesPublic RelationsSocial Media Celebrating Franco’s 60th Year with an Integrated Communications CampaignSee how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…Lexi TrimpeJanuary 30, 2025
Integrated Event Marketing Drives Success at NADA Show 2024 CreativeMarketingMobilityPublic RelationsSocial MediaTechnology Integrated Event Marketing Drives Success at NADA Show 2024For the automotive retail industry, NADA Show is the premier annual event that brings together…admin@francoSeptember 9, 2024
Utica Community Schools TikTok Ad Campaign for Recruitment - Related WorkAdvertisingCreativeEducationMarketingSocial Media Utica Community Schools TikTok Ad Campaign for RecruitmentClient Utica Community Schools Year Fall 2022 Deliverables TikTok Ad campaign for recruitment Situation &…Ashley DupuyMancusoJanuary 24, 2023
Integrated Event Management Helps Launch The Andrew J. Young Cornerstone Center for the Complete Life - Related WorkCreativeEducationMarketing Integrated Event Management Helps Launch The Andrew J. Young Cornerstone Center for the Complete LifeClient Cornerstone Schools Year 2021 Deliverables Event and Vendor Management Graphic Design Program Management Media…Lexi TrimpeOctober 19, 2022
Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermind - Related WorkCreativeMarketingMobilityPublic RelationsSocial MediaTechnologyUncategorized Integrated Efforts Lead to a Successful NADA Show 2022 for automotiveMastermindClient automotiveMastermind Year 2022 Deliverables Social Media Graphic Design Video Post-Production Paid Media PR Support…Lexi TrimpeJune 24, 2022
Successfully Turning an Automotive Materials Conference From In-Person to Virtual - Related WorkCreativeMarketingMobilityMobility Successfully Turning an Automotive Materials Conference From In-Person to Virtual>>CHALLENGE Great Designs in Steel (GDIS) is the world’s longest-running automotive materials conference, but the…Nikki LittleJuly 1, 2021
Using Video to Virtually Connect a Community - Related WorkConsumerConsumerCreativeMarketingSocial Media Using Video to Virtually Connect a Community>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…admin@francoOctober 7, 2020
Launching a New Product For Detroit Grooming Co. During a Global Pandemic - Related WorkAdvertisingConsumerConsumerCreativeMarketing Launching a New Product For Detroit Grooming Co. During a Global Pandemic>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit - Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…admin@francoApril 3, 2020
Navigating Through GM World Construction Project - Related WorkConsumerConsumerCreativeMarketingSocial Media Navigating Through GM World Construction ProjectAs the agency of record for the GM Renaissance Center, Franco led communication with tenants…Nikki LittleNovember 28, 2018
Digital Advertising – Rated R for Results - Related WorkAdvertisingAnalytics & ReportingConsumerConsumerCreativeSocial Media Digital Advertising – Rated R for ResultsFollowing a successful Hush Reel social media contest, Emagine Entertainment retained Franco for a six-month…Nikki LittleNovember 28, 2018
GMRENCEN Health & Safety Week - Related WorkConsumerConsumerCreativeMarketing GMRENCEN Health & Safety WeekTaking the lead from General Motor’s Global Safety Day, Franco works with CBRE to make…Nikki LittleNovember 26, 2018
Masterminding a Virtual Workshop Event for Automotive Audiences - Related WorkAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityProfessional ServicesProfessional ServicesTechnologyTechnology Masterminding a Virtual Workshop Event for Automotive Audiences>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech - Related WorkAdvertisingAnalytics & ReportingAnalytics & ReportingMarketingMobilityMobilityPublic RelationsTechnologyTechnology Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…admin@francoFebruary 24, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic - Related WorkAnalytics & ReportingAnalytics & ReportingMarketingNonprofitNonprofitSocial Media Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…admin@francoFebruary 3, 2021
Crowdsourcing Beautiful Photography for the GMRENCEN - Related WorkAdvertisingAnalytics & ReportingSocial Media Crowdsourcing Beautiful Photography for the GMRENCENThe GMRENCEN wanted to fill the wall space around the building with beautiful photography. As…Nikki LittleNovember 28, 2018
Digital Advertising – Rated R for Results - Related WorkAdvertisingAnalytics & ReportingConsumerConsumerCreativeSocial Media Digital Advertising – Rated R for ResultsFollowing a successful Hush Reel social media contest, Emagine Entertainment retained Franco for a six-month…Nikki LittleNovember 28, 2018
Emagine Hush Reel Video Contest - Related WorkAdvertisingAnalytics & ReportingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Emagine Hush Reel Video ContestEmagine Entertainment, a luxury theatre complex with 17 locations across the Midwest hired Franco to…Nikki LittleNovember 20, 2018
Lessons Learned: Digital Crisis Communications - Related WorkCrisis ManagementProfessional ServicesProfessional Services Lessons Learned: Digital Crisis CommunicationsCHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…admin@francoNovember 16, 2020