Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community ![]()
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event ![]()
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales ![]()
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
Why Integrated Communications is the Future of PR ![]()
Optimized. Aligned. Synchronized. Effective. Those are the words that come to mind when I think…
Nikki LittleDecember 7, 2020
How to Boost Your Digital Strategy in 2021 ![]()
2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
admin@francoNovember 23, 2020
Lessons Learned: Digital Crisis Communications ![]()
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Why Podcasts Should be Part of Your Media Strategy ![]()
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
4 Ways to Integrate Paid & Organic to Elevate Your Social Media Strategy ![]()
We’ve talked about why every company should have an integrated communications program. While it may…
Catherine PaceOctober 14, 2020
Franco Core Value Feature: Persistence ![Persistence]()
Work from home has been the norm for several months now, and many teams (including…
admin@francoOctober 1, 2020
Franco Core Value Feature: Forward Motion ![Forward Motion]()
To some people, forward motion might simply mean the act of moving forward, or advancing…
Samantha MeyerSeptember 22, 2020
