Using Integrated Media to Establish Brand Leadership in Automotive Tech 
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition 
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Why Podcasts Should be Part of Your Media Strategy 
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
Media Relations 101: How to Create Mutually Beneficial Media Relationships 
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
The Ultimate Media Pitching Guide 
Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
Ed GarstenAugust 3, 2020
Pitching During Coronavirus: The Do’s and Don’ts From a Veteran Journalist 
When I’m not working with my friends at Franco, I’m reporting on the auto industry…
Nikki LittleApril 1, 2020
Media Matters With Ali Hoxie from WXYZ 
While day-to-day work life certainly varies, there’s a common theme between PR and journalism professionals:…
Mallary BeckerMarch 2, 2020
The Ultimate Press Release Guide 
A good press release is a cost-effective way to share your message and earn media…
admin@francoSeptember 30, 2019
Franco On The Town: TV Segments, Baseball Games and Studio Visits 
Summer isn’t slowing down and neither are we. From TV and radio segments to client…
admin@francoAugust 12, 2019
Franco Internship FAQ’s 
I may be biased, but when it comes to internships, Franco is one of the…
Nikki LittleMarch 27, 2019
