3 Tips to Rethink Your Media Pitch 
In the fast-paced environment of journalism and public relations, your pitch will either make or…
Nikki LittleAugust 27, 2018
Five Ways to Get the Most Life out of Your Press Release 
After rounds and rounds of countless edits, the press release you’ve worked tirelessly to craft…
Nikki LittleApril 23, 2018
Media Matters: Stephanie Steinberg, SEEN in the Franco Neighborhood 
For years we’ve heard that print media is dead. In an age full of compact…
Nikki LittleApril 9, 2018
ROMI, St. Patrick’s Day and Vegas, baby! 
Change is in the air! It’s transition time as we get rid of winter and…
Nikki LittleApril 4, 2018
Transitioning from Corporate Communications to Agency PR 
Prior to coming to Franco, I worked in internal communications for an automotive manufacturing company.…
Nikki LittleMarch 26, 2018
NAIAS, the Detroit Tigers and Book Club 
January had our teams busy with one focus: vehicles. With the arrival of January comes…
Nikki LittleFebruary 12, 2018
PRSA Crain’s Detroit Business Event Recap
By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business…
Nikki LittleFebruary 5, 2018
6 Steps to Get Your News Published 
Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship…
Nikki LittleJuly 7, 2017
Tips for PR Pros from the Media 
As PR pros, we email and meet with media every day for our clients, but…
Nikki LittleOctober 24, 2016
Eighty Days of Red Kettle 
All PR professionals have that one client project that seems to take over everything. It…
Nikki LittleJanuary 28, 2016
