How to Execute a Successful Virtual Product Launch ![How to Execute a Successful Virtual Product Launch]()
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
How to Create a Stellar Virtual PR Internship Program ![]()
With 56 years under our belt, we’ve hosted hundreds of student interns over the years.…
admin@francoFebruary 19, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition ![]()
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Owned Media Strategy: What it is and Why it Matters ![]()
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
New Year Brings New Executive Leadership Roles at Franco ![]()
In my 35 years at Franco, I’ve experienced a lot of growth and changes with…
admin@francoJanuary 26, 2021
Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community ![]()
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event ![]()
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
