Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic 
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Lessons Learned: Digital Crisis Communications 
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
4 Ways to Integrate Paid & Organic to Elevate Your Social Media Strategy 
We’ve talked about why every company should have an integrated communications program. While it may…
Catherine PaceOctober 14, 2020
4 Steps to Launch a Successful Employee Advocacy Program on Social Media 
In the world of social media, questions like, “How can we increase our reach and…
Catherine PaceAugust 17, 2020
Digital Marketing With Soul: Brands Taking a Humanistic Approach to Marketing (and What You Can Learn From Them) 
Anyone who is familiar with the digital marketing world knows “be human” and “be authentic”…
admin@francoMay 15, 2020
3 Digital Marketing Trends For 2020 
As part of our To Be Franc series where we bring in people with a…
admin@francoJanuary 31, 2020
10 Questions to Answer Before Starting Facebook Ads 
Facebook is one of the most popular and commonly used social media platforms all over…
admin@francoNovember 15, 2019
Franco On The Town: TV Segments, Baseball Games and Studio Visits 
Summer isn’t slowing down and neither are we. From TV and radio segments to client…
admin@francoAugust 12, 2019
Top 10 Detroit Journalists That Inspire Us 
I’m no stranger to the media in Detroit. Having spent nearly four years at one…
Nikki LittleMay 7, 2019
Ethics and Social Media: Fyre Festival Fiasco 
It started with a compelling pitch and $250,000 Instagram posts and ended with a Tweet…
Nikki LittleMarch 5, 2019
